Building a Cost-Efficient Lead Generation System for a Global Prop Firm
Luralie structured Google Search and Meta lead-generation campaigns around different levels of trader intent, using market segmentation and campaign testing to improve acquisition efficiency.
296
£0.43
7.46%
34.48%
Challenge
Established competitors already held trader attention, while acquisition costs varied across markets and channels.
The firm needed to reach prospective traders across multiple regions without treating every audience, market and platform the same.
Google Search provided access to people already looking for prop firms and funding challenges, but the campaigns needed clearer segmentation around search intent and geography.
Meta offered broader reach and lead generation, but improving cost efficiency required stronger campaign structure, audience testing and ongoing optimization.
Goal
Create a more efficient paid acquisition system for capturing demand and generating trader leads.
The objective was to give each channel a specific role within the acquisition process.
Google Ads would capture active search demand from people already researching prop firms. Meta Ads would expand reach, generate lead submissions and reconnect with users who had already shown interest.
The wider goal was to produce clearer performance data that could be used to improve campaigns by market, audience and message.
What We Did
We built separate acquisition strategies for search intent and social lead generation.
Capture high-intent demand with Google Search
Google Search campaigns were structured around relevant prop-firm and funding-related searches. Campaigns were segmented across multiple regions so performance could be evaluated more clearly by market.
Build a dedicated Meta lead-generation funnel
Meta campaigns used lead-generation objectives to reduce the steps required to submit an enquiry. Audiences, campaign angles and messages were tested to identify more efficient combinations.
Reconnect with interested audiences
Retargeting was used to reach website visitors and people who had previously engaged with the firm, creating another opportunity to convert existing interest into a recorded lead.
Optimize using channel-specific performance signals
Google performance was assessed through impressions, clicks, CTR and tracked conversions. Meta performance was assessed through recorded lead submissions and cost per lead.
This allowed each platform to be evaluated according to its actual role rather than forcing both channels to follow the same acquisition model.
Result
Google captured active demand while Meta produced recorded leads at a substantially lower cost
The documented campaign data showed that the two platforms could support different parts of the firm’s paid acquisition strategy.
Google Ads Results
- 50.8K impressions
- 3.79K clicks
- 7.46% click-through rate
- 34.48% tracked conversion rate
Meta Ads Results
- 296 recorded lead-form submissions
- £0.43 cost per lead
- 30× reduction in average cost per lead
Conclusion
The results established a clearer multi-channel acquisition framework: Google Search captured people already looking for funding opportunities, while Meta created a more cost-efficient route for generating and retargeting trader interest.
About this case study
Client identity and campaign details remain confidential. Results reflect platform-recorded leads and conversions. Performance varies by market, budget, offer and tracking setup.
