Connecting Paid Search, a Lead Magnet and Email Automation for a Prop-Trading Platform
This selected project connected Google Search, a funded-trading EA lead magnet and automated email follow-up into one customer journey for people exploring funded trading.
18.7K
307K
6.07%
8.38%
Challenge
Paid search could create discovery, but the platform still needed a reason for visitors to register and a structured way to continue the relationship.
The platform helped people compare prop firms and discover offers related to funded trading. Google Search could reach audiences already researching this market, but an advertising click alone would not create an owned audience or support people after their first visit.
The project needed to connect that initial interest with something immediately useful. It also needed a relevant follow-up journey that could deliver the resource, introduce the platform and continue educating subscribers without relying on repeated manual communication.
Goal
Connect initial search interest with immediate value, an owned audience and relevant follow-up.
The objective was to give each part of the journey a clear role.
Google Search would support discovery among people interested in funded trading. A downloadable funded-trading Expert Advisor would provide a relevant reason to subscribe. Klaviyo would then continue the relationship through automated delivery, community introduction, education and relevant offers.
The goal was not simply to generate more advertising traffic. It was to create a clearer journey that could continue after the first website visit.
What We Did
We connected paid discovery, lead capture and automated nurture around one funded-trading resource.
Create discovery through Google Search
Google Search campaigns supported acquisition across the United States, Europe, the Middle East, ASEAN and Australia. The campaigns introduced the platform to people already searching for information and opportunities related to funded trading.
Give visitors a relevant reason to subscribe
A funded-trading Expert Advisor was offered as a downloadable lead magnet. This gave interested visitors an immediate and topic-relevant reason to register instead of leaving the relationship at a single website visit.
Deliver immediate value through automation
When someone subscribed to access the EA, Klaviyo triggered a five-email welcome sequence. The first message delivered access to the resource so subscribers could receive the promised value without manual follow-up.
Continue the journey beyond the download
The later emails introduced the platform’s community, welcomed subscribers into the educational content journey and presented the associated trading-software provider.
The sequence concluded by introducing prop firms relevant to people interested in using the funded-trading EA. This connected the lead magnet with the platform’s wider comparison and affiliate journey.
Result
Paid search generated substantial discovery, while the automated sequence kept the journey moving after subscription.
The historical platform data demonstrates the roles played by both acquisition and follow-up within the connected journey.
Google Ads Results
During October 1–31, 2022, the Google Search campaigns recorded:
- 307K impressions
- 18.7K clicks
- 6.07% click-through rate
- 8.38% Google Ads platform-recorded conversion rate
The historical evidence does not identify the conversion action represented by the 8.38% rate. It should therefore be treated only as an advertising-platform metric—not as a confirmed EA download, registration, purchase or qualified lead.
Email Automation Results
Approximately 180–211 emails were delivered for each message in the five-email sequence.
The first email, which delivered access to the EA, recorded a 76% open rate and a 78% click rate. Later emails recorded open rates between 34% and 51% and click rates between 4% and 15%.
These are historical Klaviyo metrics from a relatively small subscriber group. They show recorded interaction with the sequence but do not confirm purchases, affiliate revenue or funded-trader outcomes.
The value of the project was the connection between its parts. Paid search created discovery, the EA converted some of that interest into an owned subscriber relationship, and automated email continued the journey through delivery, education and relevant offers.
About this case study
The client identity and account details remain confidential. Results are historical platform-recorded data; advertising conversions and email interactions are not confirmed purchases, affiliate revenue, challenge buyers or funded traders.
